Customer identity and access management (CIAM)
Customer identity is the sign-in, sign-up and account recovery for people who buy from the company, not for staff. It has to be fast for customers and hard for attackers. Passkeys, multi-factor login and bot controls reduce takeover of customer accounts.
What we do
- Sign-in flow design
- Passkey rollout
- Account recovery review
- Credential stuffing controls
- User migration plans
- Token and session review
- Login monitoring
Our team works with Auth0, Microsoft Entra External ID and Amazon Cognito, and has experience with Okta Customer Identity, Descope, Clerk and Keycloak. We add passkeys (WebAuthn), social login, step-up checks and account recovery that does not weaken the rest.
This group links to our Tailored Software and Cybersecurity services and to the identity and password manager groups. These are tools our team has experience with, not partnerships.
Leading platforms we work with
- Auth0
- Microsoft Entra External ID
- Amazon Cognito
- Okta Customer Identity
- Descope
- Clerk
- Keycloak
- WebAuthn
- FusionAuth
- Firebase Authentication
Platforms and practices
- Passkeys for customers
- Multi-factor and step-up authentication
- Social and enterprise login
- Account recovery design
- Bot and credential-stuffing controls
- OAuth 2.0 and OpenID Connect
- Customer profile and consent data
- Migration of existing user stores
- Tenant branding and custom domains
- Login event logging
References
Sources last checked .
Product names are trademarks of their owners and are listed to describe our experience; they do not imply endorsement or partnership.
How we use Customer identity and access management (CIAM) for clients
Where this matters most
Frequently asked questions
Direct answers to the questions we hear most. Something else on your mind?
Send us a messageHow is customer identity different from staff sign-in?
It is the sign-up, sign-in and account recovery for people who buy from you, not employees. It has to be quick for customers and hard for attackers, and it also holds profile and consent data that staff systems do not.
Can customers use passkeys instead of passwords?
Yes. Passkeys use the WebAuthn standard and resist phishing and password reuse. Most sites offer them alongside other options, so customers who are not ready can still sign in another way.
How do you stop credential stuffing against customer logins?
Attackers try passwords leaked elsewhere. We add bot and rate controls, multi-factor or step-up checks for risky logins, and login monitoring. No single control stops all of it.
Is account recovery a weak spot?
It often is. A recovery flow that is easier than signing in becomes the way attackers take accounts. We design recovery so it does not weaken the rest of the sign-in.